French clothing company Lacoste partnered with International Union for Conservation of Nature and replaced its iconic green crocodile logo with images of endangered animals to raise awareness.
The limited edition has been signed on for a 3 year partnership with IUCN during which Lacoste will design and release a total of 1,775 polo shirts and each of those will go for $183. Money made from sales will directly go to IUCN in an effort to save these endangered species.
Number of t-shirts for each endangered animal logo equals their global population. A total of 10 endangered species tookover the crocodile logo. These animals are: Javan Rhino, Burmese Roofed Turtle, California Condor, Sumatran Tiger, Northern Sportive Lemur, Cao Vit Gibbon, Kakapo parrot, Saola, Anegada ground iguana, and Vaquita.
The Javan Rhino